How to Tell if Your Copywriter is Worth Top-Dollar
If you'd like to make money online, you're going to have to have a website. If you want that site to generate income, it needs to be written very well. Unless you are already a copywriter yourself, it's best to hire someone who is well-qualified to write the text for your website. An expert copywriter will generate a lot more cash than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Apparently, though, not every copywriter is as good as the next copywriter. Some of these copywriters have a lot of talent. Some, on the other hand, don't have any but are trying their hand at copywriting as someone told them that online writing would be a cinch. Here is how you will be able to tell them apart.
Does the copywriter have his or her own web site? Any copywriter who would like to write web copy must have a website that contains their bio, a resume, a few samples and anything else they want to share. If the writer doesn't have his or her own site, how can they help you create yours? Observe the copy on their website too. If it is loaded with errors this is a bad sign.
Do you react well while you read the text on the copywriter's site? This is more involved than merely noticing grammatical errors and syntax errors. Does the web copy move you to feel any sort of emotional response? Does it make you warm up to him or her? Does it make you want to follow up and discover more about the writer? Does the web site copy make you feel like you need to hire the writer immediately? Does the website copy make you feel like you should click away? Does it cause you to feel mad? These are all important reactions and you must listen to them.
Perform a little more inquiry on the writer. Try searching for reviews on forums and unbiased web sites. It's highly likely that the only reviews you are going to see on the writer's web site are going to be glowing. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be falsified by the writer him or herself. Look closely at these reviews. It is smart to ask the compywriter for references also. You must actually get a hold of each reference and get an honest opinion about the writer from each person.
Make sure you spend at imp source least a little time going over samples furnished by the writer. It is a good idea to request samples beyond the ones that can be read on the site. This is especially crucial when you're trying to employ a writer who website claims to be an expert in a particular subject. If the writing reads like a rewritten Wikipedia article, you better find another copywriter.
There arelots of ways to figure out whether or not a copywriter is worth hiring. You need to do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.